Art Academy Minerva is the only art academy in the province of Groningen and Friesland. The academy offers various bachelor and master studies in the creative fields. Each year the Academy organizes open days to attract, show and convince future students to enroll at the academy. The concept of the identity shows that the academy is many different things. Things, that can’t be explained in one word, one style, one kind of typography or one form. For me the identity had to showcase many examples of what can be done at the academy. This was translated into short sentences at the centre of each medium with supporting symbols and colors.
Design proposal for Projectbureau/AMP