Norit, everybody around the whole world knows these pills. But not everybody knows that they are produced in a little city named Klazienaveen in the province of Drenthe (the Netherlands). The company has become bigger and bigger over the years but the workers have stayed the same. Through a lot of research in and around Norit we came to the conclusion that there is an ambience there that is passed down from generation to generation. Each time we visited there was an atmosphere created by the jovial workers in all the departments of the company. With 4 subtopics we categorized our feelings and experiences of the places that we found were important to capture the essence of Norit. These personal experiences were the content of our subjective atlas.
The subjective atlas was later part of the exhibition ‘The Sweet and Sour Story of Sugar’ at the Noorderlicht photography museum in Groningen.Collaboration with: Eline Beijne